EVALUATING BUDGETED AND ACTUAL SALES PERFORMANCE IN THE DAIRY INDUSTRY: A CASE STUDY OF THE DAIRY DEVELOPMENT CORPORATION (DDC) IN NEPAL
Anusha Thapa, Santosh Thapa, Dekendra Man Khadka
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The study aimed to evaluate the budgeted and actual sales performance in the dairy industry, specifically focusing on the case of the Dairy Development Corporation (DDC) in Nepal during 2018. A quantitative research approach was employed, utilizing a comparative analysis of financial statements spanning a nine-year period. Data extracted from the DDC’s annual reports encompassed budgeted and actual sales figures for various dairy products. Through the analysis, fluctuations in sales performance were observed, offering insights into the attainment of sales targets for milk, ghee, makhan, curd, cheese, and paneer. The findings underscored disparities between projected and realized sales, providing indications of successful or unsuccessful accomplishment of sales goals across different fiscal years. These findings fostered a deeper comprehension of budgeting and resource allocation practices within the dairy industry, empowering policymakers and stakeholders to devise strategies aimed at enhancing financial stability and performance.